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Website Performance Matters
It’s not just about bragging rights. A fast, high-performing website makes your customers happy. They trust you more, they see the quality in your products, and they have an easier time buying from you. But that’s not all. A well-built website makes the search engines happy too. There are page experience ranking factors that get your website higher in search results, and most of them have something to do with speed, performance, and security.