We all want more traffic to our website. In general, more traffic = more money. Here are some strategies that can help you get more people to your site.
Search Engine Optimization
Search Engine Optimization (or SEO) is the process of using strategies that search engines like to get ranked higher in search results. On average, moving up 1 spot in the search results will increase your click-through-rate by 30.8%. So its worth it.
To keep things simple, to get your site ranked higher on search engines you want to be two things: important and relevant.
There are two ways to show that you are important and relevant. On-Page SEO, which are the things you can do directly on your website, and Off-Page SEO which are things you can do around the rest of the internet to show your site is important.
Search engines crawl your site code to find out what you are all about. So you need a correctly designed site with keyword optimized content.
Keep in mind that you also don’ want tot over optimize. Too many keywords will also get your penalized. It’s best to focus on providing value to your website visitor first.
An internal link structure is also important, so make sure to add links to other pages within your site.
One of the strongest factors of SEO is backlinks, because if you are an important site, you naturally get backlinks.
It’s important to note that while high-quality backlinks are super good for your site rankings, low quality spammy links can send your site plummeting.
What are some good ways to get good quality backlinks? Quality directories and citations. And just asking for links are a good idea. You are more likely to get a link if you are offering something, like a guest post, or if you already have content that’s useful for them to link to.
As we learned previously, keyword optimized content is great for SEO, but great quality content is also good because people will want to link to you.
Blogs are one of the easiest ways you can create content, and if you have a WordPress site, which you probably do, considering so much of the internet [put stat here] is, blogging functionality is included already in your website.
Blogs are made with posts, that are categorized and time sensitive, with the newest first. You are reading a blog post right now.
Here are some examples of the different types of blog posts:
- Informational posts
- News articles
- Cheat Sheets / Checklists
Guest posts are when someone else writes a blog for your website. Usually in return for a link back.
It’s a win-win situation, someone else gets a link, and you get quality content. So its a good idea to accept offers from people wanting to guest post quality content with you, and for you to ask quality, relevant websites to let you guest post on their blog too.
Infographics are a way to display information in image form. These are great to make because people love to link to them. If you make a good infographic, you can message people with content that it will be an asset for, and ask them to include it and give you a link back.
If you can be a guest on a popular podcast, you can probably get a link back to your website, in addition to listeners just looking you up and finding your site from there. It also helps show you as an expert in your field.
You can also make your own podcast, and if you can make it popular enough its also a good way to get people to visit your site.
Making videos can get more people to visit your website to find more about you and what your video is about. Videos are also a great way to add rich media to your blog posts.